Unmatched leads can easily be identified in the admin portal of your website. Brilliant Directories makes it easy to identify which leads have not been accepted by your members. As the directory owner, you should always make sure your website visitors (the people actually using your services) get an answer from either yourself or a business listing.
If a lead is not accepted, we recommend reaching out to the website visitor and inquiring whether they would like you to match them to other businesses or professionals that offer the same services in their area. You may also want to call the business that has not accepted the lead to find out why they are not interested in getting more business.