If you’ve imported claim listings, chances are that you do not have up-to-date emails for each listing. If you’ve read our Ultimate Guide On Claim Listings you already understand that Claim Listings should be used primarily to give your website credibility and provide search results for your visitors.
This does not mean that your Claim Listings will not be getting leads. The majority of traffic at the early stages of your website are direct google searches for the businesses found in your directory.
If a Claim Listing is contacted, we recommend finding their email address and phone number immediately via a web search. Once you find this, you should update their profile, and move them to a separate membership level that isolates any claim listing that has gotten a lead so that you may send out a segmented campaign to them later.
Once you've updated the Claim Listing's record, I always recommend re-sending the lead from your admin so that your member receives an email. Remember, since you did not have their email, the initial lead notification was never received by them.
Now is the time get someone on the phone to let them know they are a claim listing on your website and have a lead sitting in their account. There are two primary goals on this call:
Get them to open the email that was sent to them
Change their account password to take control of the account
There is one important detail that must be covered if you decide to apply this strategy. By sending the lead email, you will be providing them with a means of login to their account without knowing their account password or claiming their profile. This means that you MUST get them to complete these steps while you are on the phone.
Tell them to click on the link in the email
Click on ACCOUNT >> CHANGE PASSWORD
You'll need to provide them with their current password, so make it an easy one for them. Once they have this, they can complete the steps for changing their password. There is one final step that needs to be completed by you, and that is to manually move them to your free level so that they are no longer listed as a Claim Listing.
If for any reason the business listing is not interested, I recommend removing the listing from your website and contacting the lead submitter to offer to match them to additional businesses.