Google Analytics has 2 ways to track the metrics of a site: Universal Analytics or Google Analytics 4.0. This article explains more about these 2 options: Universal Analytics versus Google Analytics 4 data

Universal Analytics uses a UA ID, whereas Google Analytics 4.0 or GA4 uses Tags.

To add a Google Analytics 4.0 follow the instructions on this article: Install Google Analytics 4 Tags

To set up Google Universal Analytics tracking, an Analytics tracking UA-ID is needed or the entire Javascript tracking code snippet, in our platform we have an integrated field to add the Google Analytics ID with no extra coding. To find the tracking ID, sign in to your Analytics account: Set up Analytics tracking - Google Help

Here is how to add the Google Analytics ID to our platform:

  1. Log in to the Admin Dashboard
  2. Go to Settings > General Settings:
  3. Click on the Integrations tab:

      4. Enter your Google Analytics ID into the Google Analytics ID field


5. Finally, click on "Save Changes"