If you want to create a new email template, you must go to Emails >> Email Templates
On the top right corner you are going to see a button to create a New Email Template:
Once you click on Create New Email Template, you can add:
1. Subject Line
2. Email variable, make sure to use unique wording for this area. Use no spaces, only enter lower cases letters and dashes.
3. The Content of the email. Here you can add paragraphs, titles, links and images.
Then, click on Save Changes.
Once the email template is created then you can use it to send the email: