What is Facebook Pixel?

Facebook Pixel is code that you place on your website. It helps you track conversions from Facebook ads, optimize ads based on collected data, build targeted audiences for future ads, and re-market to qualified leads—people who have already taken some kind of action on your website.

This code is generated within Facebook Ad Manager.

Go to: Tools >> Pixels

Select Create a Pixel:

Name your Pixel anything you'd like:

Once named you will have 2 options:

1. Install Pixel Now: View the code and install it yourself.

2. Email Pixel Code: Send the code to your development team so that they can install it.

Install Pixel Now will display the code for you:

Where do I place this code on my site?

Place your Facebook Pixel code in the HEAD section of your website: