Whenever you need to call a widget so that it displays on a web page, you are required to provide the short code which is formatted as such:
[widget=your widget name here]
How Can I Access This Short Code?
In order to access the short code version of your widgets, navigate to Toolbox » Widget Manager
For Customized Widgets, click "Actions" which will open the drop-down menu. Select "Copy Shortcode":
For Default Widgets, click Actions which will open the drop-down menu. Select "Copy Shortcode":
In both scenarios, you can also select the "Edit" button and system will redirect you to the "Edit" view of the widget specified.
Scroll down all the way down and you will find the short code:
Copy the code on the left in order to call a widget on a web page.
Where to Paste This Short Code?
In order to call a widget on a web page, navigate to Content » Edit Web Pages » Click on "New Web Page" OR click on "Edit" on preferred existing page:
Additional Information: How To Create A New Static Page
Once on the page, paste the short code that copied earlier to the section highlighted down below:
After clicking on "Save Web Page", your web page will be created on the fly and the respective widget will be called.