Email Template Variables
Link: https://support.brilliantdirectories.com/support/solutions/articles/12000076757
This is the list of the available variables used within the system. They are divided into 3 categories:
- Member Variables
- Post Variables
- Website Variables
- Invoice Variable
Variables are located in the email template's sidebar. Additional information can be found in this article: Finding Template Variables
Member Variables
Below is a list of key variables used for members.
| User ID | %user_id% |
| First Name | %first_name% |
| Last Name | %last_name% |
| %email% | |
| Company | %company% |
| Phone Number | %phone_number% |
| Address 1 | %address1% |
| Address 2 | %address2% |
| City | %city% |
| Zip Code | %zip_code% |
| State Code | %state_code% |
| State Ln | %state_ln% |
| Country Code | %country_code% |
| Country Ln | %country_ln% |
| Website | %website% |
| Blog Link | %blog% |
| Subscription ID | %subscription_id% |
| Member Profile URL | %filename% |
| http(s) + Domain + Member Profile URL | %protocol_website_url%/%filename% |
| Active | %active% |
| Signup Date | %signup_date% |
| Signup Date Formatted | %signup_date_format% |
| Last Login | %last_login% |
| Last Login Format | %last_login_format% |
| Position | %position% |
| Profession ID | %profession_id% |
| Verified | %verified% |
| Nationwide | %nationwide% |
| Listing Type | %listing_type% |
| Membership Plan Name | %subscription_name% |
| Previous Membership Plan Name | %previous_subscription_name% |
Member Variables Descriptions
The list below explains the role each variable plays in the template’s functionality.
User ID: ascending numeric value link to a member of the directory.
First Name: first name of the directory member
Last Name: last name of the directory member
Email: email associated with the directory member's listing
Company: company name of the directory member, will be used by the system if the listing is set to Company
Phone Number: primary phone number associated with the directory listing.
Address 1: main location associated with the directory listing.
Address 2: extra space for the main location address.
City: city associated with the directory listing
Zip Code: zip code associated with the directory listing's address.
State Code: 2 letter state code associated with the directory listing's address.
State Ln: longitude associated with the directory listing's address.
Country Code: 2 letter country code associated with the directory listing's address.
Country Ln: longitude associated with the listing's country.
Website: link to the directory listing's website.
Blog Link: link to the directory listing's blog
Subscription ID: membership plan associated with the directory listing.
Member Profile URL: link to the directory listing.
Active: directory listing's status.
Signup Date: the date the directory listing was created from the front end.
Signup Date Formatted: format used for the signup date variable.
Last Login: last login date to the directory listing.
Example: 20250620
Last Login Format: last login date, respecting the Date Format selected under Settings >> General Settings >> Localization tab.
Example: 06/20/2025
Position: position represented by the owner of the directory listing.
Profession ID: top-level category selected by the owner of the directory listing.
Verified: whether or not the listing has been manually verified.
Nation Wide: whether or not the directory listing provides services nationwide.
Listing Type: directory listings can be set to represent individuals or companies.
Membership Plan Name: the member's current membership level.
Previous Membership Plan Name: the member's previous membership plan name. Can only be used in upgrade email templates for reference. Example usage:
Post Variables
Below is a variable used for posts.
| Multi-Image Post Title | %group_name% |
Post Variables Descriptions
The description below explains the role this variable plays in the template’s functionality.
Multi-Image Post Title: Title of a Post.
Website Variables
Below is a list of key variables used for the website.
| Website Name | %website_name% |
| Website Domain | %website_url% |
| http(s) + Domain | %protocol_website_url% |
| Website Logo | %website_logo% |
| Website Email | %website_email% |
| Website Phone | %website_phone% |
| Country | %country% |
| Profession | %profession% |
| Industry | %industry% |
| LinkedIn Link | %linkedin% |
| Twitter Link | %twitter% |
| Instagram Link | %instagram% |
| Facebook Link | %facebook_page% |
| Pinterest Link | %pinterest% |
| Google Plus Link | %google_profile% |
| Youtube Link | %youtube% |
| Pinterest Link | %pinterest% |
| Currency | %currency_code% |
| Distance | %distance% |
| %instagram% | |
| Origin URL | %url_origin% |
Website Variables Descriptions
The list below explains the role each variable plays in the template’s functionality.
Website Name: name added to the website name field in General Settings
Website Domain: domain name added through the domain manager.
http(s) + Domain: SSL status of the domain, if the site's SSL is active, the variable will use the correct protocol.
Website Logo: the path to the logo image of the site.
Website Email: email address to the email address field in General Settings.
Website Phone: phone number added to the phone number field in General Settings
Country: primary location added to the General Settings.
Profession: profession added to the profession field in General Settings.
Industry: industry added to the industry field in General Settings
LinkedIn Link: LinkedIn account associated with the website.
Twitter Link: Twitter account associated with the website
Instagram Link: Instagram account associated with the website
Facebook Link: Facebook account associated with the website
Pinterest Link: Pinterest account associated with the website
Google Plus Link: Google account associated with the website
YouTube Link: YouTube account associated with the website
Currency: currency added to General Settings
Distance: format used for distances.
Instagram: Instagram account associated with the website
Origin URL: where the message was generated.
Invoice Variables
Below is a list of key variables used for invoices.
| Invoice Number | %invoice_id% |
| Membership Plan | %invoice_product_name% |
| Invoice Due Date | %invoice_due_date% |
| Invoice Date Paid | %invoice_date_paid% |
| Invoice Status | %invoice_status% |
| Billing Cycle | %invoice_billing_cycle% |
| Promo Code | %invoice_promo_desc% |
| Invoice Total | %invoice_total% |
| Invoice PDF Link | %invoice_pdf_link% |
Invoice Variables Descriptions
The list below explains the role each variable plays in the template’s functionality.
Invoice Number: numeric value of the invoice.
Membership Plan: membership plan associated with the directory listing.
Invoice Due Date: date set for invoice to be billed.
Invoice Date Paid: date the invoice was paid.
Invoice Status: status of the invoice.
Billing Cycle: type of cycle that's being paid for.
Promo Code: if there is any promo code used in the invoice.
Invoice Total: total to be paid in the invoice.
Invoice PDF Link: link to download the PDF version of the invoice.
