Tracking Member Sign-Ups Events With Facebook Pixel
Link: https://support.brilliantdirectories.com/support/solutions/articles/12000084689
Standard events are predefined visitor actions that correspond to common, conversion-related activities, such as searching for a product, viewing a product, or purchasing a product.
This article explains how to track completed purchases on the site.
Detailed information about conversion tracking can be found in the article below:
Step 1:
Ensure the pixel's base code is installed on every page where conversions will be tracked. This process is explained in detail in the article below:
Step 2:
Customize the Bootstrap Theme - Conversion Tracking Codes widget to call the fbq('track') function which tracks completed purchases on the site.
The following example code is provided by Facebook Pixel:
<script>
fbq('track', 'Purchase', {currency: "USD", value: 30.00});
</script>
The next step is to replace the specified parameter values with the default variables. All of the available variables can be found in the Bootstrap Theme - Conversion Tracking Codes widget:
The resulting code would look like this:
<script>
fbq('track', 'Purchase', {currency: "USD", value: <?php echo $conversion_tracking['amount']; ?>});
</script>
Then add the code to the specified widget below line 38:
When this function is called, the event is tracked as a purchase event in Events Manager:
